Good things happen when marketing clicks for the whole business.
Activate growth. Strategy with soul. Real output.
Good things happen when marketing clicks for the whole business.
Activate growth. Strategy with soul. Real output.
The best marketing doesn't just fill a funnel, it energizes a company.
When brand strategy, customer insight, and creative storytelling align, growth follows.
And so does everyone else in the building.
I embed at the leadership level and get to work, with your marketing team and cross-functional partners. I'm here to roll up my sleeves, align your people, and build something that outlasts the engagement.
Customer-obsessed. Data-informed. Story-driven. And always connected to the bottom line.
Give your brand a point of view worth rallying around. I help define, or sharpen, your positioning, narrative, and creative strategy so every touchpoint shows up with intention and builds real equity.
Every good decision starts with knowing your customer. I dive deep into behavioral data, segmentation, and market research to build growth strategies that are targeted, measurable, and actually connected to what your customers want.
Content is doing double duty: it's your best acquisition channel and your strongest retention tool. I build integrated content strategies that bring new customers in, and give your existing ones real reasons to stay.
From digital to retail to CRM to partnerships, I plan and lead 360° go-to-market campaigns that are tight, measurable, and built to move. No siloed channels. No wasted spend. Just momentum.
This is where the magic really happens. I work across marketing, product, growth, creative, and leadership to get everyone rowing in the same direction, and I build the operating model to keep it that way long after I'm gone.
Manage, build, scale and execute marketing partnerships designed for growth.
I'm a brand, growth, and integrated marketing executive who genuinely loves this work. I've led transformations at some of the most iconic names in consumer, retail, luxury, and tech. And what I've learned is that the best results come when marketing stops being a department and starts being a mindset.
My career took me from CPG brand management in Cincinnati to global HQ at Luxottica in Milan, from modernizing a 200-year-old American institution at Brooks Brothers to shaping brand content strategy at Tonal. I move fast, think cross-functionally, and I'm most energized when I'm helping a team see what's possible.
One Copa is how I bring that energy, and that level of senior leadership, to companies that are ready for their next chapter. No fluff. No hand-holding. Just real partnership and real results.
Maybe you're scaling fast and marketing hasn't caught up. Maybe you're in transition: new leadership, new market, new category. Maybe you just need someone who's been in the room and knows what good looks like. Whatever the moment, fractional marketing leadership pays for itself many times over when the timing is right.
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